The wild, wonderful world of indie publishing is supported by several big players and one very quiet one: Smashwords.
Unlike Amazon or B&N, there is very little fanfare around Smashwords ... once a book has been uploaded by the author, it is then 100% up to him or her to do the (shameless self) promotion.
There is a former fan fiction writer who is one of the biggest authors at Smashwords: Nicky Charles. Think paranormal romance. Think 100,000 words. Think free.
She self-publishes for all of the right reasons and she does things well (edits, formatting, character continuity, story arc).
http://blog.smashwords.com/2012/04/author-nicky-charles-on-why-all-her.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Smashwords+%28Smashwords%29
You might find something worth reading.
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